Muddy Bites, the innovative snack brand that introduced the world to the beloved mini filled waffle cone, has announced its nationwide rollout at Target with the launch of its new Game Day inspired packaging design, supported by in-store activations. Just in time for the Big Game, shoppers can now find football-themed Muddy Bites Milk Chocolate and Peanut Butter Chocolate flavors on Target shelves across the country.
The new Game Day packaging brings Muddy Bites’ playful, taste-first personality to life while celebrating the moments that matter most, gathering with friends, sharing snacks, and enjoying every bite. Designed for game-watching spreads, party tables, and snack bowls alike, the refreshed look makes Muddy Bites an easy win for hosting the Big Game and beyond.
“This new launch with Target is a huge milestone for our brand,” said Stephanie Paras, CEO of Muddy Bites. “Target has been an incredible partner, and bringing our Game Day packaging and core flavors to stores nationwide allows even more people to discover what makes Muddy Bites different. Delicious taste, unique texture, simple ingredients, and snacks that are genuinely fun to eat.”
Unlike many snacks in the cookie category, Muddy Bites are made with simple, premium ingredients, focusing on flavor without relying on artificial ingredients or preservatives. Each bite delivers the nostalgic joy of a crunchy waffle cone filled with rich chocolate or creamy peanut butter, proving that indulgence doesn’t have to be complicated.
The new Game Day packaging at Target also marks the debut of Muddy Bites’ new 4.25-ounce bag, offering more to share for game-day gatherings. The larger format doubles the number of servings per package, making it ideal for entertaining, parties and everyday snacking.
While Muddy Bites’ new Game Day packaging is designed with football-season entertaining in mind, the expanded Target partnership reflects the brand’s broader growth and continued commitment to meeting consumers wherever they shop.
Muddy Bites are now available in Milk Chocolate and Peanut Butter Chocolate flavors at Target stores nationwide as well as online at Target.com. All Muddy Bites flavors and information are available at muddybites.com.
