There’s nothing quite worse than hitting the bottle of a ketchup bottle when you need it the most.
Heinz Kegchup literalizes beer keg aesthetics for sports fandom through a three-liter metallic red barrel. The design maintains Heinz’s label architecture but scales it absurdly. The metallic red powder coat mimics craft beer keg treatments, positioning ketchup within tailgate culture rather than table service. A specialized tap mechanism converts condiment access into a participatory ritual, satirizing sports entertainment excess while genuinely solving high-volume dispensing challenges.
I wouldn’t do a keg stand on it, but I would love to douse my fries with it.
