AI is everywhere now, and people don’t have mild opinions about it. This article digs into why audiences rage when brands like Coca-Cola or J.Crew use AI, yet celebrate independent designers who use the same tools to create jaw-dropping concept campaigns. Through examples, cultural context, and insight from AI creative director Nana Shatsky, it explores the real issue beneath the backlash: not whether AI is “good” or “bad,” but who holds the power, who gets displaced, and what AI has come to symbolize in modern creativity.
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