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Non-alcoholic Brand Aire’s Identity Flies High With Mexican-Inspired Design

Non-alcoholic Brand Aire’s Identity Flies High With Mexican-Inspired Design


  • Aire is a new RTD with natural botanicals that are said to promote calmness and enhance mood.
  • Aire’s visual identity is inspired by founder Hector Diaz’s Mexican roots, who was motivated to launch the non-alcoholic sparkling tonic after a kidney cancer diagnosis.

Aire, Spanish for “Air,” is a new brand of Mexican-inspired non-alcoholic beverages. Made with hyssop, sage, and magnolia bark, Aire also claims to be a functional beverage, as these are traditional Mexican botanicals known for their calming effects.

Founder Hector Diaz is a veteran of the spirits industry, but chose to stop drinking after being diagnosed with kidney cancer in 2022. He and his partner Adriana Gasper are also founders and operators of Chicago’s non-alcoholic specialty shop In Good Spirits.



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