Reframe Rolls Into a Mid-Century Travel Dream

Reframe Rolls Into a Mid-Century Travel Dream


  • REFRAME packaging by HI Estudio uses layered geometric landscapes for standout impact
  • Vibrant greens, blues, and warm accents create energy and shelf visibility
  • Clean typography and modular design break from typical cannabis branding

We’re starting to see more and more THC and CBD cocktails enter the market, seemingly heralding the notion that liquid might be the ideal delivery system.

For Reframe, Hi! ESTUDIO reimagines the brand’s visual world through a box system that translates the spirit into landscape, rhythm, and color. Layered planes and synthetic shapes form stylized suns, mountains, and palms, blending natural silhouettes with simplified geometry in a nod to mid-century travel posters. 



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