- GoodPop unveils a new in house rebrand for the frozen novelty aisle
- Vibrant color blocking and retro inspired typography boost shelf impact
- Updated packaging balances clean ingredients with crave worthy appeal
It is the kind of redesign that makes you do a double-take. Yes, GoodPop rebranded in 2022, and yes, they’ve rebranded again.
With its latest redesign, GoodPop refreshes its packaging to meet a category that has moved far beyond simple better-for-you claims and into more craveability. The arched GoodPop wordmark remains friendly and familiar, set in a retro-inspired sans serif that hints at classic ice cream truck graphics.
