As the snack made with 100% real cheese, Kellanova’s (Mars) Cheez-It brand is celebrating 100% real individuality, it says, and this basketball season, rookie phenom Kon Knueppel has embodied that spirit with his electrifying performance, it adds. To commemorate his record-setting feat, the brand is teaming up with Knueppel for its latest limited-edition drop: Kon’s Double Double Cheez-It Bundle.
Inspired by Knueppel’s skillful two-way impact on the court, both on offense and defense, the new bundle pairs his two favorite off-the-court flavor picks: Cheez-It White Cheddar and Cheez-It Extra Toasty. This collector’s item gives consumers a chance to celebrate Knueppel’s breakout season and snack like the rookie sensation himself, honoring one of the league’s most impressive rising stars and his longtime love of Cheez-It, the brand says.
“For as long as I can remember, watching basketball has meant grabbing a box of Cheez-It crackers,” says Knueppel. “They’ve always been my go-to snack. Getting to team up with Cheez-It to bring my two favorite flavors together is unbelievable, and I’m pumped to share this with the fans. Their energy made my rookie season unforgettable, so I can’t wait for them to get their hands on this.”
Basketball is more than just a game; it’s a culture powered by fandom, off-the-court rituals, individuality, and irresistible passions, the brand notes. Cheez-It aims to celebrate that spirit by championing the 100% real individuals shaping the sport today. With 75% of fans reaching for salty snacks during sports, the brand says, Kon’s Double Double Cheez-It Bundle gives fans a chance to bring it to their own game day routine.
“Kon brings an undeniable energy and authenticity to the court that perfectly mirrors what Cheez-It celebrates: 100% real individuality,” says Cara Tragseiler, senior brand director for Cheez-It. “We’re thrilled to partner with one of the league’s brightest new stars and give fans a chance to get closer to the game by snacking on his two favorite flavors.”
Kon’s Double Double Cheez-It Bundle will be available exclusively at cheezit.com, with limited quantity drops on April 6 at 9 am EST while supplies last.
Kellanova (now owned by Mars) is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings.
