- WEIRDO Snacks by MABA takes a playful, personality forward approach that transforms each flavor into a distinct and memorable identity.
- Character driven snack design with expressive typography and vibrant color palettes tailored for Gen Z.
We can thank Gen Z humor for branding becoming more personality-driven.
This design leans all the way in, with a playful exaggeration that refuses to blend in. For Weirdo Snacks, MABA built a vibrant visual universe where each flavor becomes a character, illustrated with a mix of cartoon surrealism and glossy rendering. The typography is chunky and expressive, with softened curves and exaggerated forms that echo the brand’s irreverent tone while remaining highly legible across the range. This design fully commits to character, turning each pack into a personality-driven moment that invites curiosity, all in step with how a new generation wants to snack.
