- Motorcycle Matcha has a unique packaging system built around the brand’s singular origin story of it’s founder exploring the tea regions of Japan on his motorcycle
- The brand bucks norms of the matcha category with visuals inspired by retro motorcycle advertisements and printed media
The best brands are those that tell compelling stories. Motorcycle Matcha exemplifies the sort of authenticity and unique POV that can come about when story is central to a brand, and the driving force behind decision-making. In Motorcycle Matcha’s case, that story is its unique origin.
Motorcycle Matcha looks and feels different from other matcha brands because they built a narrative system where the origin story is inseparable from the product itself. Their founder created Motorcycle Matcha around a journey through Japan on his motorcycle, discovering tea regions and matcha farms he now partners with for the product. Thus, the packaging system, designed by Saint-Urbain, reflects this adventure implicitly, nodding to movement, mid-century motorcycle advertising, and classic print media. In a category dominated by on-the-nose leafy motifs and tired wellness tropes, Motorcycle Match authentically breaks the mold. Not just for the sake of being different or bucking convention to stand out, but because the singular way the brand was founded is the foundation of everything else they created.
