Love&Cookies has launched its newest ready-to-bake cookie dough SKU, Sweet Lemon & Vanilla, a seasonal, citrus-forward flavor designed to tap into rising demand for brighter, summer-ready profiles.
The SKU continues the brand’s focus on delivering bakery-quality cookies at home in under 15 minutes, it says, and is made with real butter, pasture-raised eggs, Non-GMO chocolate, and no seed oils, preservatives, or dyes.
The launch also coincides with a packaging refresh, signaling the brand’s next phase of growth and retail ambition, it notes. In a category often driven by nostalgia, Love&Cookies is leaning into bold, flavor-led design to stand out on the shelf, the brand adds—pairing vibrant colors with more craveable food photography, a larger logo, and simplified naming to aim to improve shopability and better communicate product quality.
According to the company, that strategy is already supporting strong momentum:
- Doors up from 250 to 1,200, now spanning 4,500 TDPs across 23 states
- Retail presence in Sprouts, H-E-B, Wegmans, Harris Teeter, and Thrive Market
- Velocity up 2.5 times in the past two months
- Growing 320% faster than the frozen cookie dough category
