Shelf Life 117: Who Does Artisanship Belong To?

Shelf Life 117: Who Does Artisanship Belong To?



When student designer Muskaan Kasat won a Pentawards for her Jaipur Blue Pottery-inspired spirits concept, she didn’t expect to see a near-identical aesthetic on a Diageo India bottle months later. The story of Mitini and Godawan 173 opens up a bigger question: in a design world hungry for craft and cultural authenticity, who really owns an idea?

The post Shelf Life 117: Who Does Artisanship Belong To? appeared first on DIELINE.



Source link

Get Packaging Industry News updates

Get the most critical Packaging Industry news in your email each week.


We promise no spam email will send you.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles
IDFA Seeks Temporary Exemptions for Dairy Packaging under California’s SB 54
IDFA Seeks Temporary Exemptions for Dairy Packaging under California’s SB 54
Barbara RuckerJun 27, 2026

The International Dairy Foods Association (IDFA) on Friday urged the Packaging Producer Responsibility Advisory…

rePurpose Global Launches Packaging Simulator in Light of New Legislation
rePurpose Global Launches Packaging Simulator in Light of New Legislation
Barbara RuckerJun 26, 2026

rePurpose Global, the world’s leading Packaging Compliance and Sustainability Platform, has announced the launch…

Update to California SB 343 Recognizes Carton Recyclability
Update to California SB 343 Recognizes Carton Recyclability
Barbara RuckerJun 26, 2026

Following a thorough review of additional information regarding new carton sortation for recycling across…

From Screen to Shelf: Why Context Wins in Real-World Packaging Design
From Screen to Shelf: Why Context Wins in Real-World Packaging Design
Barbara RuckerJun 26, 2026

There’s a simple truth brands need to hear: if your packaging only works on…