Collage Skincare’s Butter eye masks hit a couple of targets that feel especially hard to resist now: the bright gold wrapper stands out right away, and who doesn’t love a thing that looks like another thing? The packaging takes inspiration from classic design for its eponymous dairy aisle staple. While the product’s connection to eye masks doesn’t make as immediate sense as, say, a body butter, it’s undeniably cute.
In keeping with the midcentury look popularly associated with butter, the typography pops in a sky blue, and the gold is the showiest thing about it. This attractive, orderly design keeps it simple with instructive text and cute geometric icons straight out of a ‘50s advertisement.
