Helms Workshop’s branding for Arlow wine features a type-driven design that boldly communicates the product’s low-alcohol promise. The packaging’s clean typography and vibrant colors create an eye-catching, modern look that conveys the brand’s innovative approach to no-booze wine.
Arlow exists because the founders were sick of choosing between their favorite wine on Tuesday and feeling like a functioning adult on Wednesday. So they created wine that lets you do both.
Introducing a new category of wine: A low-alcohol, low-calorie option that actually tastes good. Cheers to options. Introducing drinkers to a completely new product is a challenge—the brand needs to explain a lot of information in only a few moments so that people can understand what the product is, how it’s different, why they should care, and how they can use it in their everyday lives. Eureka! Our solution was to champion wit and brevity over lengthy explanation. We think about Arlow as a lightbulb moment in a bottle.
An innovative product deserves innovative packaging. Turning the packaging of traditional wine on its head, Arlow branding takes a backseat while the bottle focuses on telling consumers just what the product can do for them. It’s simple, impactful, and disruptive—yet accessible. More fun. Less hangover. Good wine you’ll never feel bad about. Meet Arlow.
– Helms Workshop
