MUA on the Beach is an artisanal Italian ice cream brand with 20+ locations in Turkey. JUST DESIGN FX crafted a coastal-inspired gelato package for their summer pop-up shops that embody summer and are designed to keep the gelato cool in the hot summer sun.
MUA is an artisanal Italian ice cream brand with 20+ locations in Turkey. The owners of the brand wanted to expand their brand identity for their summer pop-up shops under the name ‘MUA on the Beach’.
JUST DESIGN FX created a logo for ‘MUA on the Beach’ that is inspired by a pop art style lip shape and transformed it into a logo mark that is reminiscent of a warm summer sunset on the beach. JUST DESIGN FX used big and bold typography on the ice cream cups matched with a pastel color scheme that took inspiration from the natural flavors of MUA ice cream.
The gold elements on the ice cream cups paired with partial emboss textures and neatly crafted typography creates a world that looks elegant and timeless. The ice cream cups enable the users to keep the ice cream safe and cool, and enjoy at the moment all summer long.”
– JUST DESIGN FX
