Percept Brand Design Agency partnered with Hypro Pet Foods to develop Be Frank, a transparent and honest pet food brand.
“A partnership of longevity continues between packaging design agency, Percept, and Hypro Pet Foods, an established pet food innovator.
With product growth and sales growth as key objectives, a purpose-driven brand discovery workshop session was set in motion. This session served as the cornerstone of our partnership, guiding the collective effort to reveal the essence of an exciting new ‘Be Frank’ brand.
Through strategic branding exercises, we delved into the aspirations that would define the brand identity and creative directions that not only resonate with pet owners but also reflect Hypro’s commitment to honesty, transparency, and compassion. These pillars set the tone for the brand positioning, brand identity and ultimately the product packaging design to distinguish Be Frank in a crowded marketplace.”
– Percept Brand Design Agency
