Meet Your New Friendly Sidekick (It’s a Light Beer)

Meet Your New Friendly Sidekick (It’s a Light Beer)


Designed by Victoria, Canada-based Leechtown Design, Sidekick Brewing’s Lite Lager and Lite IPA offer a fun and lighthearted take on classic craft beer branding. Featuring playful typography and nostalgic badge motifs, these light beers’ design caters to both new craft drinkers and seasoned fans.

Designed with a focus on simplicity and refreshment, the white labels and quirky design evoke a sense of nostalgia while keeping things fresh and modern



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