There are people within this industry who just know things. They know the trends seemingly before they happen, all the latest brands, and the history, people, and culture behind the products and companies that once were the trendiest. They also know when to jump on trends that soon turn into cultural movements versus when to ignore them because they’ll die faster than they began.
When those same people know how to communicate their thoughts in a way that speaks to the folks deep in the trenches of the cultural zeitgeist and can explain things to those who may not be quite up to speed, there’s magic.
Eugene Healey, associate strategy director at The Contenders and Lecturer at Melbourne Business School, is precisely that person. I recently stumbled upon his LinkedIn page, which showcases his hot takes and deep dives into branding.
