Joli, a coconut jelly dessert brand, teamed up with Watts Design to create an engaging and whimsical identity that transports consumers on a tropical escape. The design focuses on vibrant, joyful visuals, a playful tone, and sensory-driven elements like silk-screened jars that highlight the creamy product inside.
Brief:
Joli is a revolutionary coconut dessert that redefines indulgence. With its light, creamy texture and burst of fresh, natural fruit flavours, Joli invites consumers on a tropical taste adventure. Bringing a unique dessert experience to the Australian market, Joli presented Watts Design with the challenge of bridging the gap between a new concept and consumer understanding. Our goal was to craft a multi-sensory brand experience that would entice consumers to join the adventure.
Solution:
We crafted a cohesive brand experience for this new dessert concept that engages all the senses. Starting with naming development, we created the name “Joli” and then explored a playful brand identity centred around joy and delight. To complement this whimsical feel, we developed a vibrant visual language bursting with tropical colours and mouth-watering photography. We further enhanced the experience by silk-screening the Joli brand directly onto the jar, showcasing the product’s creamy texture and creating a tactile connection with the brand. This holistic brand approach invites consumers on a sensory journey and brings the Joli story to life.
– Watts Design
