We’re not sure what a pet milkshakes is, but Meowho offers a fresh twist on pet nutrition. Art Director Canwei Lai and deadlinelab created a playful, fluid packaging design that perfectly captures the brand’s dynamic energy and manages to sneak in a few cat tales into the word mark.
Meowho is an innovative brand specializing in pet food, dedicated to providing pets with a healthy, delicious, and enjoyable dining experience. The core product, pet milkshake, features a unique formula and high-quality ingredients, meeting pets’ nutritional needs while offering them a delightful taste experience.
We developed a comprehensive brand design solution for Meowho, encompassing visual style creation, VI system development, and product packaging design.
The overall design revolves around the concept of “Flowing Rhythm,” utilizing fluid aesthetics to symbolize the qualities of the milkshake. This not only highlights the product category but also serves as a core element integrated throughout the brand and packaging system.
– Canwei Lai
