Serviceplan has collaborated with PENNY, a German discount grocery chain to introduce a unique and disruptive packaging design that prominently features the product’s low price as the main visual element.
And for a private label brand, well, that’s not too shabby an idea, and at least visually, it’s pretty gosh darn compelling.
This creative approach doubles down on PENNY’s commitment to delivering low prices to their customers. The design is being rolled out as a special edition across Germany, highlighting five essential products.
