Yogg, a high-protein yogurt dessert, was brought to life by A.S. Strategy Branding & Communication, which developed a clean, bold design that reflects the product’s strength and health-focused qualities.
Yogg is a high-protein yoghurt dessert that combines the benefits of yoghurt and egg whites. Offering 18-20% protein, low fat, and being lactose-free, Yogg is crafted for fitness enthusiasts and those seeking a healthy diet.
The name “Yogg” merges ‘yog’ from yoghurt and ‘g’ from egg, signifying double nutritional value with its distinctive double ‘g’. This memorable and playful name adds a unique touch to the product.
The design emphasises simplicity and strength. The logo features a bold, rounded font with a paper-cut technique, where the stacked letters visually represent the process of building a strong, resilient body. The ‘yo’ remains straight, while the ‘gg’ is slightly tilted, creating a dynamic and energetic effect that enhances brand recognition.
The packaging moves away from conventional black, opting for a vibrant dark blue that offers a fresh and appealing look. This colour choice not only sets Yogg apart on the shelf but also conveys a sense of balance and calm. The packaging features dynamic fruit illustrations that highlight the variety of flavours, with close-up shots and vibrant colours that exude vitality and promise the product’s delightful taste and freshness.
– A.S. Strategy Branding & Communication
