Jagermeister’s bottle design is one of its most recognizable brand assets. The narrow, square vessels are typically made from amber-tinted glass and have a label featuring a stag head.
The spirit brand and the Pantone Color Institute have recently announced a collaboration that features two colors from Jagermeister’s brand palette on limited edition packaging and two collector sets.
The collaboration extensively uses Pantone’s “Herbal Green” 3435 C and “Culture Orange” 7578 C. The green represents Jagermeister’s heritage, nature’s power, and the brand’s special secret recipe of herbs and botanicals. Culture Orange is meant to represent Jager’s passion and sources of inspiration, like music, community, and celebrations.
