Whether your summer was Brat or very demure, the season has (thankfully) turned the page, ushering in pumpkin-spiced things and a roundup of the best brand refreshes we’ve featured as of late.
If there is a theme to this summer’s best redesigns, it’s the glammed-up comeback. The most noteworthy refreshes of last season include some brands younger folks might be surprised to hear are still in business, like restaurant chain Sizzler and kitchen brand Tupperware. Juice brand Tropicana and the UK-based department store Harvey Nichols unveiled new looks meant to remind consumers of their long-held (if recently forgotten) brand heritage and reputation.
However, Smucker’s Uncrustables refresh comes at a heightened level of popularity, and the timing suggests that the brand is capitalizing on the bright cultural spotlight, $4,999 paintings and all.
