When I think about Birkenstocks—which isn’t very often—it brings to mind toe rings, hacky sacks, and sweaty, Boston-clogged feet. Maybe not the kind of foot juices one can generate with a pair of UGGs, but certainly enough to wag a finger at an unwashed trustafarian who spent the last month following Phish in a 2003 Jetta.
So it makes sense then that Birkenstock would offer up a brand extension in the form of a personal care line solely devoted to your feet, because everyone knows that the H.O.R.D.E.’s of Goose and String Cheese Incident fans have dry, cracked hoofs that could use a little TLC from all that spinning in their trusty Arizonas and wool socks. Regardless, “Birkenstock Care Essentials” is a pretty good idear’ from the 250-year-old brand (wild that they were Hacky Sackin’ and Devil Stickin’ in the 1780s). The line is comprised of six lotions, scrubs, salts, accessories, and oils built around creating the ideal skincare routine for your feet through three verticals—relax, exfoliate, and care.
