Hand-cut meat products supplier Crescent Foods has launched a new packaging solution and logo for its chicken products for added convenience.
The revamped packaging includes individual product names in bold type and enhanced photography to facilitate quick identification by consumers.
It also integrates a QR code that, when scanned, provides access to 30-minute recipes, streamlining the shopping experience and meal planning.
Meanwhile, the new saddle packages are designed for club stores, offering easy storage in refrigerators or freezers.
The resealable bags for individually quick-frozen (IQF) products now come with on-package recipes and meal ideas.
The recycle-ready plastic trays are clear and enable a near 360-degree view of the trimmed chicken inside while protein content per serving is displayed prominently to meet nutritional needs.
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By GlobalData
Overall, Crescent Foods’ new packaging lineup includes fresh tray packages, retail roll-stock pouches, club store saddle packages, IQF bags, and breaded chicken bags.
These products are now available at select Costco, Walmart, H-E-B, and Kroger stores across the US.
With more than 30 years of experience, Crescent Foods provides halal meat and poultry products such as lamb, beef, chicken, and turkey.
The company said in a statement: “Crescent Foods has entered a new, modernised phase with even more consumer needs top of mind. One where accessibility to its products is made easier through greater distribution with national grocers and club stores.
“Along with a distinctive look, which consumers can easily locate in a crowded meat space, and values that are universal such as quality and convenience, Crescent Foods’ products are widely available and intended for conscientious consumers from all walks of life.”
