Bimmi’s packaging, designed by Bedow Design, celebrates an all-natural, hand-crafted aesthetic that reflects the pure, whole ingredients in its frozen smoothies. The design uses bold, organic shapes in vivid colors, created with scissors for a cut-out, collage-like effect that evokes both playfulness and freshness.
Each label is distinct, featuring Bimmi’s logotype and product information typed on an Olivetti Lettera 32 typewriter, which adds a nostalgic, artisanal touch. This analogue approach underscores the brand’s ethos, positioning Bimmi as a nutrient-rich, all-natural treat that’s equally enjoyable for dessert or as post-workout fuel.
Perniclas Bedow, CEO and Creative Director of Bedow Design, tells us a bit more about the analog approach to the design.
