There are plenty of celebrity tequila brands, but who said the spirit couldn’t have more personality on the packaging itself?
Midi’s premium tequila packaging, designed by Caserne, captures the brand’s spontaneous character with a quirky, custom logotype that stands out in bold, gilded detail. The bottle’s circular top, inspired by the sun at its peak, reinforces the brand’s mission to make tequila a slow-sipping, enjoyable experience from noon to midnight. This design introduces a fresh, upscale approach to tequila, encouraging consumers to slow down and savor each sip.
