Coconut Cult is a brand of coconut-based yogurts that has attracted a loyal customer base thanks to its high probiotic content and tasty flavors.
Recently, they tasked design agency &Walsh with refreshing its brand identity to broaden its appeal as it expands its product range. &Walsh saw a need to retain Coconut Cult’s quirky brand personality and lean into the concept of religious devotion its consumers had to the product and the benefits of being regular. However, the presentation needed uniformity and a harmonious system that strengthened the brand’s identity and lent legitimacy on shelf to new customers.
