The packaging for NOON, designed by Jane Kate Wong and Eric Hu, combines a scientific aesthetic with a natural take. The stainless steel finish mirrors laboratory precision, while the gradient-bleed into transparency showcases the colorful gummies inside, symbolizing a sense of symmetry between neuroscience and nature.
The typography is bold yet clean, ensuring legibility while complementing the minimal yet functional design. And while there’s a deep scientific take, a sense of approachability helps keep these vitamins from feeling overly medicinal.
Jane Kate Wong offers a glimpse behind the design below.
