The packaging for SLATHER, designed by SICKDOGWOLFMAN, uses a bold yellow and black color palette to quickly grab attention and challenge the standard look of sunscreen products.
It’s definitely not Vacation, but it’s also not Coppertone or Banana Boat either.
The oversized, sharp typography and playful sun icon with a mischievous smile reinforce the brand’s no-nonsense message of “The Sun Is Not Your Friend.” The design leans into simplicity and legibly pronounced impact, creating a product that feels confident and unapologetic. This approach creates something memorable, approachable, and aligned with Slather’s mission to shift perceptions around sun protection.
