If you’re a loyal Dieline reader, you know we typically publish a collaborative, team-written trend report each year. However, we decided to switch things up: this year’s trend report is a Shelf Life exclusive.
I started this newsletter earlier this year (ten weeks shy of exactly a year ago), and I’ve been thoroughly enjoying dissecting the trends and movements week after week (you can see the archive HERE). While I’ve always been a relentless scroller, sharing my observations and diving deeper into the cultural and design currents shaping the world has been (as cliché as it sounds) an absolute delight.
For 2025’s trend report, I’ve distilled eight key ideas that will define the coming year. Some are driven by design, others by politics, and a few are simply here for innovation’s sake.
