The Poland-based natural cosmetics brand Resibo turned to Hugmun to help develop the packaging system for its three new products: Misty Road, After Storm, and Summer Soul.
The packaging system for each of the products features a minimalist aesthetic, perfectly aligned with a unisex appeal. The cream-colored bottle, a signature of Resibo, features ridged edges inspired by topographic lines, offering a tactile and geometric visual identity that feels innovative and cohesive across the collection. The typography strictly stays within the brand’s existing guidelines, emphasizing clarity and brand consistency, while the poetic product name is a bit more prominent. Aesthetically, the design is extremely simple, but there’s an approachability to the sense of luxury.
Maria Milenko, Founder and Designer of Hugmun, gives us more insight into the design process below.
