MOSPRESSO’s packaging, designed by Rowelt, uses bold scarlet red and electric blue colors to demand attention. The brutalist typography feels raw and powerful, with distorted text that gives the branding a gritty, well-worn look.
Staying far from traditional coffee packaging clichés like coffee beans or floral patterns, the design opts for simplicity without unnecessary icons or illustrations. The back of the package offers a thoughtful tasting guide, adding a personal and practical touch. This design approach fully embraces minimalism while maintaining a visually striking and memorable identity.
