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Is Athletic Trying To Conquer the Rest of the NA Market? The Brand’s Paloma and Mule See To Say As Much

Is Athletic Trying To Conquer the Rest of the NA Market? The Brand’s Paloma and Mule See To Say As Much


\We’re in the midst of Dry January, but there’s still a bounty of new non-boozy beverages to sample during this month of reining it in.

In Athetic’s quest for non-alcoholic dominance, the near beer maker has released two cocktail-inspired brews. No longer content to give us just IPAs and Golden Ales, the brand has released its takes on a Paloma and the Moscow Mule. Similar to their holiday collaboration with Food52, Host & Toast, the new offerings carry the usual Athletic look with simply rendered rolling hills and valleys. Instead, they use a nearly 70s wallpaper pattern for the background of the can with illustrations of the ingredients, the kind of funky interior decor power move that might pop up in a pantry off the kitchen.



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