Lately, the beauty industry has doled out packaging design that’s dedicated to tween Sephora consumers, which I get. Still, I have been missing designs that feel more elevated and sophisticated.
Thank goodness for Established and their design for German influencer Hatice Schmidt and her new beauty line. The goal was to create a lipstick vessel that balanced Hatice’s life with grit and sophistication. Through a chain link-inspired design paired with the glitzy gold finish, the result is a lipstick that’s ornate and interesting but still sensible.
