The 365 packaging, designed by onlab, draws inspiration from the idea of a rising dawn, symbolizing the beginning of a new year and a journey of personal growth.
The design uses a deep blue Fedrigoni Imitlin canvas for the binder and calendars, creating a rich contrast with copper-orange hot stamping meant to represent the warmth of sunrise. The typography is refined and geometric, reinforcing clarity and structure, while subtle die-cuts and layered graphics play with light and shadow to create an interactive experience.
Each calendar inside the binder reveals a different stage of the sunrise, conceptually guiding users through four thematic phases: Enthusiasm, Focus, Balance, and Determination.
