Canned wines have been popping up sporadically over the past few years, and orange wine is a variation that’s simultaneously been gaining traction. It only makes sense that Target would see the movement of both of these, launching Nomadica, its first-ever orange wine, in stores starting in March.
Nomadica’s wine can packaging, designed by Aiden Duffy, stands out with its mix of artistic design and minimal typography. The art on the orange can is “Plant Melody” by Yadi Liu. The artwork on the can is an abstract illustration with fluid, organic shapes, feeling like a nod to both classic wine label art and the free-spirited nature of the brand. The typography is understated yet elegant; the brand’s logo is displayed in a refined serif, while the type of wine, such as “orange” or “rosé,” is written in a casual, handwritten script that adds a personal touch.
The cans are packaged in a crisp white box with a window cutout that allows the can’s design to peek through, balancing simplicity with intrigue. The visual language suggests a mix of art and wine culture, making it feel just as at home on a Target shelf as it would in a curated bottle shop.
