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Shelf Life 052: Why CPG Brands Are Selling Merch in Fashion Retailers and What It Means for Brand Awareness

Shelf Life 052: Why CPG Brands Are Selling Merch in Fashion Retailers and What It Means for Brand Awareness


The presence of CPG merchandise in stores like Revolve, Urban Outfitters, and Target also suggests that retailers are embracing cult CPG brands and their cultural relevance.

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The post Shelf Life 052: Why CPG Brands Are Selling Merch in Fashion Retailers and What It Means for Brand Awareness appeared first on DIELINE.



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