If there’s something the skincare space is missing, it’s a sense of movement. The packaging for Sift, designed by Badal Patel, draws from traditional South Asian aesthetics while keeping a bright, streamlined look.
The deep red and saffron-inspired color palette reflects the ingredients inside, while the typography adds an approachable nod. Flowing line work on the outer boxes and shipping materials subtly references textiles and movement, creating a sense of continuity across all touch points.
