Erika Luisetto‘s packaging design for the conceptual brand Onezero uses bold typography and unexpected color contrasts to give protein sparkling water an energetic look.
The flowing script of the logo takes over the can, stretching across flavors in high-contrast shades like lime green, deep blue, and fiery red. The can’s background colors are sharp and saturated, making each variant pop. The oversized script lettering injects a sense of movement, reinforcing the brand’s appeal to active consumers.
