Apartment 103’s design for Razel turns dessert-inspired rum into a sweet visual treat. The label leans into the indulgence factor, layering checkerboard borders, foil accents, and playful script typography that pops right off the bottle.
The oversized Razel’s wordmark sits front and center, with each flavor, like Salted Caramel or Banana Bread, anchored by a unique background motif that matches its sweet profile. It’s giving candy shop and retro diner, but dialed up with textured finishes and bold color blocking.
