Bubbies Ice Cream has introduced a new certified home-compostable packaging solution to reduce plastic waste as part of its sustainability effort.
Timed to coincide with Earth Month, this transition replaces Bubbies’ internal plastic clamshell containers with paper pulp trays.
The move is projected to eliminate approximately 310 tons (t) of plastic from landfills annually, furthering Bubbies’ dedication to a cleaner planet and a reduction in plastic waste.
To create these compostable trays, Bubbies has partnered with Earthcycle.
The new trays are designed to break down in home composting environments within six months, offering consumers a convenient way to reduce their environmental footprint.
After thorough testing, Bubbies has confirmed that the new paper pulp packaging works similarly to the previous plastic versions.
The switch has resulted in a 94% reduction in plastic usage and prevents the use of 621,703lb of plastic annually.
The environmental benefits extend beyond plastic reduction, with the new packaging significantly lowering Bubbies’ overall carbon footprint.
This includes saving 21.7 million kBtu of energy and a reduction of 1.6 million pounds of greenhouse gas emissions.
In addition to its new packaging, Bubbies has long been involved in partnerships aimed at tackling ocean-bound plastic.
To date, these efforts have helped clear over 35,000lb of plastic waste from the world’s oceans.
The new home-compostable paper pulp trays are now available at various major retailers, including Whole Foods, Publix, Sprouts, Safeway, and H-E-B.
Bubbies Ice Cream marketing vice-president Katie Cline said: “Since day one, Bubbies has been committed to sharing its ice-cream creations in an ethical and environmentally conscious way that benefits both our customers and the planet.
“Now that our transition from plastic to paper pulp trays is complete, we encourage consumers to join the movement this Earth Month by composting their trays at home and making mindful choices that contribute to a cleaner, greener future.”
