Strutter’s packaging, designed by Denomination, leans into full-on flavor with an unapologetic look. The bright orange label pops against the golden whiskey, with a strutting bear illustration that nails the brand’s name and swagger.
The chunky serif typography has a cute attitude, bending slightly to hug the label shape without losing impact. The burnt orange and navy blue combo feels playful but grounded, and the wooden cap topped with an embossed “S” completes it.
