Tequila brand El Mayor Tequila has revealed new packaging for its full selection of products.
The brand will now come in a redesigned, slimmer 750ml bottle featuring a refreshed label.
This update is intended to unify the look across its range and enhance visibility. The transition to the new packaging begins this month, with the full rollout continuing into this year.
The updated label aims to strengthen brand cohesion and presence at the point of sale. All current offerings under the El Mayor name will adopt this new format.
Produced at the Destiladora Gonzalez Lux facility in Arandas, Mexico, El Mayor Tequila is made using Blue Weber Agave.
The agave is cultivated exclusively on the estate in the valley region of Jalisco. The production process is managed entirely at the distillery.
The product line comprises a variety of tequila expressions, including Blanco, Reposado, Rosado Reposado, Añejo, Extra Añejo, and Cristalino.
El Mayor brand manager Kayleigh Longo said: “We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf.
“We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.”
In a recent development, Ardagh Glass Packaging-North America signed an agreement with CAP Glass to improve glass recycling services across the US.
The partnership aimed to reduce glass waste sent to landfills by setting up a full recycling system for bottles.
