Saldo’s DTC packaging, designed by Co-Partnership, leans into a DIY sensibility that feels personal without trying too hard. Each bottle features handwritten varietals scrawled on strips of faux masking tape, an intentional contrast to the clean SALDO wordmark above.
The typography is casual, but purposeful, adding a sense of maker’s mark to each pour. Combined with subtle shifts in label placement and wrap textures, the design balances polish with play, making it feel like a one-off from a winemaker’s own stash.
