OlssønBarbieri’s redesign for Maschmanns Pizza brings a playful, crafted energy to the brand. The new pizza boxes pair crisp green typography with bold, almost storybook-style illustrations in earthy oranges, greens, and soft peach tones.
The illustration of a figure eating a tomato feels hand-drawn yet graphic, giving the box personality without feeling cluttered. The typography is simple and clean, letting the imagery take center stage. The shift from a heavy green box to a lighter, more animated design hints at a fresher, more inviting experience.
