Poniente’s packaging, designed by Javier Garduño, turns olive oil into an object worth displaying. The label is cut and folded to mimic wind-swept olive leaves, a nod to the “Viento de Arribes” (wind of Arribes).
Gold foil peeks through each slit, catching the light and adding movement. The bottle itself is square and matte, grounding the ethereal design. Typography is minimal and placed with precision, letting the tactile paperwork tell the story. It’s subtle but incredibly sculptural.
Javier Garduño dives into the design process below.
