When I published Dieline’s 2025 Trend Report, where I predicted design aesthetics and themes I thought we might see in 2025, one direction I thought we might see was the “Emoji-fication of Design,” inspired by Funyuns’ release of a limited-edition flavor that ditched words entirely and opted for a string of emojis: “👸💖✨🦋💕💅.”
Funyun’s idea was chaotic, yes, but also telling. The internet is already fluent in this kind of language, the shorthand of trends like Nancy Myers, Whimsigoth, or Softboi. These aesthetics aren’t about clothing, location, or behavior; they’re about a mood, an energy. Why not take the same approach with food and beverage?
