For chocolate lovers, having someone sneakily pilfer a bar they’ve been looking forward to enjoying later can be frustrating and disappointing. The small size and light weight make it easy for the unscrupulous to walk away with tasty treats.
Hershey’s latest collaboration with security company ADT aims to protect candy from petty theft by integrating one of the security brand’s Bluetooth Low Energy (BLE) trackers into Special Dark chocolate bar wrappers.
The packaging looks like a familiar Special Dark wrapper, save for a small blue octagon-shaped bump on the front sporting ADT’s logo, reminiscent of the ubiquitous signs on buildings and in front of homes served by the security company.
