Sukle Advertising & Design launched the latest initiative for Great Outdoors Colorado’s Generation Wild movement. This summer campaign aimed to rewild Colorado and save bees by distributing over 100,000 wildflower seed packages.
Inspired by the organization’s spokescreature Wilder, the seed packets feature playful designs to engage children. Sukle developed the brand identity, packaging, and a distribution system in partnership with local libraries and nonprofits. The integrated campaign included OOH, digital, social, “floraffiti” installations, and events to drive awareness and encourage outdoor play.
